Monday, February 16, 2009

Unthank On Dental Office Design

There are times when a fellow dental expert covers a topic and creates a great launch pad. The February 2009 Dental Economics article by Dr. Michael Unthank is case and point. The article touches on items I so frequently discuss with clients that I thought I would share the link here:
http://online.qmags.com/DE0209/Default.aspx?sessionID=41668696BEC941441D200BD2D&cid=1057376&eid=13998 In the center choose "Index" and scroll down to Pages 84 and 86

My favorites points:

Hire a dental planning expert.

Our expertise is providing options for our clients to make educated decisions, to maximize their office's function and aesthetic impact, and deliver the finished project in budget and exceeding their goals.


Programming.

When you hire an expert they ask the programming questions. Dental planning is our expertise and we use a 30 page questionnaire, completed in discussion with you to create your "treatment plan". Ideally programming is followed up with a detailed, room-by-room inventory of any equipment for reuse and a site observation of how you and your team practice.


Avoid repeating design flaws...hire an expert.

Using the programming your planner will create a highly functional office whether you are building new, doing a complete renovation, or taking small bites in a mini-remodel approach to your office. Ideally the new environment maximizes functionality, minimizes steps, and allows your team to focus on creating the most positive and memorable patient experience. The patient's experience is what will bring them back again and they will share their experience with friends and family creating a strong word-of-mouth referral base for you.


Cost.

Building a dental office is a significant investment regardless of the “designer”. Investing in an experienced dental planner's services is a relatively small cost in the scope of a project. It pales in comparison to many years of working in a new, poorly functioning, but costly office.

Dental Design Seminar.

As a tool to become a better educated consumer a seminar is a great way to learn the questions to ask when interviewing. As Dr. Unthank's point #1 emphasizes, hire an experienced dental planner. No money will be better invested!


In this challenging economy the efficiency and visual impact of your office's environment can either increase treatment acceptance or drive patients to find a new dentist. Even small changes create a positive impact and can make the difference between declining profits or year-over-year increases.